Responsible for the entire product. 100+ users, fullstack team with ML expertise

Responsible for the entire front end with the user: site, payments, onboarding, re-payments, prompt-engineering.
Got 1k+ users and $1k+ revenue in 3 weeks

Creating a technology platform MVP, business development, managing the funnel of involvement of performers and companies, team management.

In one month of working with the team:
1. Created a website in three languages (Ru, Uzbek, English) and optimized for mobile devices
2. Created MVP telegram bot and localized it for Uzbek language
3. Conducted 10 marketing activities and found 200 first users
4. Found first b2b orders

Responsibilities:
- Website development as a product
- Automation of sales and marketing processes (newsletters, LMS platform accesses)
- Launch and development of new products (subscription community; executive skills test)
- Design and launch of content products
- Outsourced design and development team management
- Managing stakeholder expectations and maintaining relationships
- Research (from data collection to conclusions) and writing strategies for product departments of other companies (our main client is Ya.Practicum)
- Hiring specialists for project employment (designers, programmers).

Results:
1. Time on site (the main metric in the Site product) increased from 1:53 to 3:33 in the peak month and 2:40 in the average month, not counting the benchmark.
2. Conversion to purchase increased from 3% to 7% on average across different sales channels, due to: webinar funnel, trigger emails, themed emails, site improvement, landing pages and purchase flow.
3. Selected and implemented an LMS platform that allows us to train over 1,000 students at a time and implement a homework review process.
4. Conducted a large-scale study of the foreign and Russian Edtech market for Ya.Practicum, highlighted 10 main areas, built revenue forecasts until 2022 and 2025. The conclusions of the study formed the basis of the development strategy of the Faculty of Management and Marketing for the Practicum.
5. Launched content products:

• Burnout newsletter (900+ subscriptions, 43% OpenRate, free);
• Newsletter about intuitive management (90+ subscriptions, 67% OpenRate, 138 thousand rubles);
• Newsletter on burnout for teams and leaders (130+ subscriptions, 47% OpenRate, earnings 202 thousand rubles).

6. Launched new products as part of Academics:

• Subscription Community (for 2 months - 50 subscribers, Revenue - 600 thousand rubles)
• Skills assessment test for managers (MVP stage).
• Management for novice managers" course with revenue of 700k+ rubles
• Management for experienced managers" course for 500k+ rubles
• "Conflicst" course with revenue of 200k+ rubles

Product University is an online university for management jobs in IT with pay after employment.

Responsibilities:
- CusDev HRDs and LPRs within companies,
- Work on graduate portfolios,
- Partner materials with companies,
- Searching for jobs and full employment assistance for course students
- Market analysis to launch new professions

Results:
1. HR-processes vertical was built
2. Transformation rate of graduates at the level of 70%
3. x2 growth of subscribers in the TG-channel with vacancies for salespeople
4. Open case board from employers was launched to simplify the hiring process

Responsibilities:
- Handling incoming clients and pre-sales, developing TORs and guidance materials.
- Accounts of key corporate clients.
- Market analysis, competitors, CustDev, and early beta test sales were on me.

Results:
1. Increased sales on b2c courses by 70%.
2. Implemented CRM system for b2c and b2b customers, reduced customer response rate from 1-2 days to 2 hours, which helped increase conversion rate by 30%.
3. Created websites for educational programs and products, and participated in developing a line of new products - telegram bots as MOOCs.
4. Made the product fully self-sufficient and made several corporate sales to the amount of 3 million rubles.

The first six months as a sales trainer, then as a sales team leader.

Results in the role of sales trainer:
1. Created methodological materials for conducting sales training and field training inbound and outbound departments.
2. The system of training of newcomers and mentors for the formation of the personnel pool was implemented. After 6 months, 70% of mentors are promoted to team leaders.
(3) The total growth in sales of employees who have passed the training is +50%.

Responsibilities as a manager:
- Creating own sales team, hiring 30 employees, building the process of recruiting, adapting, and training employees, and building a mentoring system.
- Setting KPIs, payroll, motivating the team, and managing group dynamics.

Results:
1. 50% increase of core sales from month to month during four months.
2. Creation of a sustainable management team of 20+ people with an HR assistant in the team and a mentoring system. After I left, the team continued to work and the mentor, who grew within the team, became the team leader

I help with the structuring of the company at an early stage and the creation of the MVP

• Held five supervised meetings with an entrepreneur.
• Led the project to a presentation to investors
• Reduced CAC by 2 times
• Retention during tracking grew by 40%
• Negotiated terms for a pilot project with Gazprom retail network, Utkonos, the vendor of 3000 retail network in Russia.
• Found a new b2b-customer segment: distributors of our end b2b-customers. Average distributor base = 100 IPs/LLPs.
• New USP: Convenient food with a mountain of benefits! Cooked in minutes and never spoiled again. Conversion to purchase 1.7% (was 1.2)
• Found tight-knit communities - HEA subscribers - ran ads on them and an audience of 35+
• Formulated hypotheses to reduce churn, put in development plan - implemented ready-made meal kits for user convenience.

Read more in the project presentation

Looking for the main sales channels and product-market fit with the team. Helping to bring the unit economy into the black. Started the process of advertising through bloggers, which gave an increase in sales in the New Year period.